- Content of Argument: The content is clearly stated and includes sufficient knowledge of the material or topic. The assignment includes conceptual sophistication and analysis appropriate for the assignment and writing level.
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- Format of the Argument: The deliverable has a well-stated thesis/objective, relative points to support the thesis, and provides an appropriate conclusion. Paragraphs and statements are balanced, supported, and presented in a logical sequence with smooth transitions.
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- Content purpose and audience: The deliverable contains the proper techniques and organization to achieve the intended purpose of the assigned task (to inform, persuade, instruct or record). The use of voice, tone, and diction is appropriate for the intended audience (superior, expert, general, or subordinate).
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- Format and Structure: The deliverable is developed following the appropriate guidelines for the specified business format (memorandum, letter, report). Business writing criteria is demonstrated through clear, economical and active language. The document is professional in appearance.
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- Documentation and Citation: Research has been incorporated to sufficiently support the thesis or argument. One designated citation format has been adequately used through internal citation (paraphrasing and quoting) and in reference sections.
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- Style and Mechanics: The paper demonstrates proper grammar, syntax, spelling, and punctuation. The paper uses standard, English language appropriate for business.
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- Overall, this deliverable is:
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